By Kenia Hernández

Hi everyone!

After attending The Challenge of Invisibility’s presentation, I was impressed about the power that process innovation can have over product innovation.
That is why I decided to search a little bit more about one of the four companies that Alejandro Serrano mentioned that were good at innovation processes: Zara.
As we have also seen in class, the customer wants everything, and wants it NOW. That is basically the main success of this huge company: wide accessibility and fast adaptation.

In this article you will see how this organization, mainly focusing on its process, succeeds without advertising nor original design.

While Zara keeps copying the other companies’ products, others cannot replicate its process innovation.
As Serrano said, this ability gives a competitive advantage which has made Amancio Ortega one of the most successful and powerful businessman in the world.

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