By Georgina Lagares
I found an interesting article in ‘The Economist’ that explain how Primark has raised so quickly in the market, how will go the entrance of this brand to America and how competitors are present in this war to become the best of the sector but in the other hand also explain some of the debilities and problems that Primark have..
It’s a very important point because there are a lot of competitors that have very low prices, with cool clothes and attractive stores, but not as good and as low as Primark. The brand is revolutionizing the market, selling clothes in a rock-bottom prices that will push to the other brands to recalculate their strategies.
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