By Marc Coderch
This is not a post about and article but an excel about the e-commerce in Spain.
We all know that e-commerce is growing but I wanted to compute how much has grown in the past 10 years. I took three variables that can explain the evolution of e-commerce: % of firms that have internet connection, % of sales through e-commerce compared to the total volume of sales and % of firms that has selled a product via web or via app.
As you can see, the three variables have grown significantly from 2004 to 2014. We can also see how the financial crises affected e-commerce: On the one hand, the % of firms that have internet connection and the % of sales through e-commerce did not decrease because of the crises. But, on the other hand, the % of firms that selled products via web or app decreased. This might be because there was a rising number of start-ups that based their business model on e-commerce and they could not face the decrease in demand caused by the financial crises.
I took the data from the INE (National Statistics Institute).